About
JiaJia Fei is a digital strategist with more than 15 years of experience working at the intersection of digital marketing, web, mobile, audio, video, and social media content strategy for art and culture.
As founder of the first digital agency for art, her practice centers on the mission of making art more accessible through creative storytelling strategies and data-driven approaches—while meeting the business objectives of her clients.
From 2016-2020, she served as the first Director of Digital at The Jewish Museum in New York.
From 2010-2015, she served as Associate Director of Digital Marketing at the Solomon R. Guggenheim Museum in New York.
JiaJia received her BA in the History of Art in 2008 from Bryn Mawr College, and has lectured on the impact of art and technology worldwide.
40 Under 40 in Art and Tech
Apollo Magazine
The Power List:
Contemporary Art & Museums
Avenue Magazine
Can Technology
Make the Art World Accessible?
Financial Times
If Technology is the Answer,
What was the Question?
The Genius List
Why JiaJia Fei Is Leaving the Museum World to Found the First Digital Agency for Art
Artnet News
Ask a Webby Judge
The Webby AwardsArt in the Age of Instagram
TED Talk
Social Media: The Next 4 Billion
Talking Galleries Symposium
The Post-App Museum
Gray Area Festival
Digital with a Lean Team
Museum-ID Magazine
JiaJia Fei on Making Art Accessible
Conversations on Art Podcast
Digital as a Dimension of Everything
The Exhibitionist
JiaJia Fei Makes New York City Home
Frieze